Podcast vs Radio: Reaching Your Goal Viewers

Do you know that nearly 60% of American shoppers hearken to podcasts?

The advantages of podcasting are quite a few, from its comfort to the power to tailor content material to the listener. However don’t low cost radio simply but. Whereas this mode of communication may appear outdated, it may be the proper technique to attain a neighborhood viewers.

So between podcast vs radio, which is best for you? Beneath, we’ll talk about an important variations between these two media so you may resolve which is greatest for your online business!

Reside vs Recorded

The primary key distinction between podcast vs radio is that podcasts are recorded whereas radio is dwell.

Since you may report podcasts upfront, you get the chance to edit and excellent your content material.


Streaming podcasts can be extra handy for listeners. You’ll be able to obtain and hearken to them at any time, so busy professionals can hearken to your content material on their very own schedules. With radio, listeners must tune in at a particular time to listen to your present.

Whereas this may be useful should you’re making an attempt to get dwell viewers participation, it’s not as handy for people who find themselves always on the go.


Podcasts have the potential to achieve a worldwide viewers, which is what makes them such an awesome possibility for enterprise. However radio is a superb possibility if you’re making an attempt to achieve a neighborhood viewers.


Producing a podcast offers you the liberty to provide content material when it’s handy for you. You’ll be able to launch an episode every single day, each week, and even each month.

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With radio reveals, it’s a must to launch them on a set schedule.

This may be useful if you need your viewers to tune in at a particular time each week, however it will also be a draw back should you miss per week or must reschedule.

Content material

When creating content material for a podcast, you’ve got extra freedom to be artistic. You’ll be able to select to speak concerning the subjects that curiosity you and tailor the content material to your audience.

One of the best podcasts embody a mixture of interviews, visitor audio system, music, and sound results. And should you’ve by no means had a podcast earlier than, you may at all times contact a podcast company that will help you get began.

Radio reveals must be extra concise and targeted. You usually have to stay to 1 subject per present and comply with the rules of the radio station.

Podcast vs Radio: Which Will You Select?

Now that you understand the important thing variations between podcast vs radio, it’s time to resolve which is best for you.

If you wish to attain a worldwide viewers and have extra management over your content material, podcasting is the best way to go. However should you’re seeking to construct belief with a neighborhood viewers, radio is likely to be the higher possibility.

And for much more useful content material, you’ll love studying our different business-related weblog posts!